About
Every day I have the privilege of helping smart and talented people who want to be better…
Services
Articles by Michael
Contributions
Activity
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Your CEO is not a talking head. They're not a press release in a suit. They're not a corporate robot. They’re a main character in your company's…
Your CEO is not a talking head. They're not a press release in a suit. They're not a corporate robot. They’re a main character in your company's…
Liked by Michael Piperno
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Thought for the Day: #motivationoftheday #inspiredaily #icifurniture #staysafe #stayhealthy #stayconnected #stayproductive #staymotivated…
Thought for the Day: #motivationoftheday #inspiredaily #icifurniture #staysafe #stayhealthy #stayconnected #stayproductive #staymotivated…
Liked by Michael Piperno
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📣 Calling all life science vendors, tech transfer leaders, and innovation partners! 📣 CIC (Cambridge Innovation Center) in Philadelphia is…
📣 Calling all life science vendors, tech transfer leaders, and innovation partners! 📣 CIC (Cambridge Innovation Center) in Philadelphia is…
Liked by Michael Piperno
Experience
Education
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Purdue University
Getting my masters degree while working full time as a leader of a branding agency was quite an experience! But I don't regret a single minute. Thanks, Purdue, for an amazing MS in Communication. It felt so good to be back in school as an adult.
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Activities and Societies: Lambda Pi Eta
Yup, I have 2 bachelor's degrees. I got this one because my dad said that the one I wanted, "Speech and Theatre Arts" was a mistake and that I would never get steady work. Turns out it wasn't a mistake, but I'll admit that this additional degree in Communication Studies sure did work out for me.
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I wanted to be an actor when I grew up. I did a lot of acting in college and in community theatre, and even auditioned for a Broadway show. And now, my education in speech and theatre arts is something I draw on each and every day in my work as a facilitator, trainer, and coach. Ask me about one of my favorite workshops — Improv for Leaders! It'll help you think on your feet and lead in the moment. Plus, it's a whole lot of fun.
Licenses & Certifications
Volunteer Experience
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Director at Large
New Jersey Communications, Advertising and Marketing Association (NJCAMA)
- 1 year 1 month
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VP, ASTRA Awards Co-chair
New Jersey Communications, Advertising and Marketing Association
- 2 years 1 month
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Member, Occupational Advisory Committee
Middle Bucks Institute of Technology
- 1 year 6 months
Education
The Occupational Advisory Committee (OAC) provides recommendations to strengthen curriculum and also provides real-world insight into coursework and programs.
Publications
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The Power of Persona Development for Health Care Marketers
Marketing Health Services (American Marketing Association)
A quick start guide to better understanding the pain points and attitudes of your key buyers to help create content and marketing materials that are more relevant.
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Building a Lead-generating, Powerhouse Website
NJBIZ
Strategic planning tips to help ensure a new website works hard for an organization for years to come.
Languages
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English
Native or bilingual proficiency
Organizations
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ChemPharma Professional Association (CPPA)
Member
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International Association of Business Communicators (IABC)
Member
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New Jersey Communications, Advertising, and Marketing Association (NJCAMA)
Member
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Recommendations received
24 people have recommended Michael
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One of the amazing things is when my professional life and personal life cross paths. Tom Caravela and I are deeply passionate about wrestling and…
One of the amazing things is when my professional life and personal life cross paths. Tom Caravela and I are deeply passionate about wrestling and…
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Exciting news for the #Duchenne community and Wave!!
Exciting news for the #Duchenne community and Wave!!
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Thank you Michael Piperno. Your thoughtful questions around the importance of ensuring alignment of effort by individuals and the team gets at the…
Thank you Michael Piperno. Your thoughtful questions around the importance of ensuring alignment of effort by individuals and the team gets at the…
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Ever been asked, “Can you quickly translate this?” If you are bilingual, you know: - It is never quick - It is not just words, it is meaning - It is…
Ever been asked, “Can you quickly translate this?” If you are bilingual, you know: - It is never quick - It is not just words, it is meaning - It is…
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